In addition to raising awareness about the world's most threatened birds, the new Rare Birds Yearbook also raises funds to save them from extinction. (We showcased the book in our April 2008 issue. Read our review.) For every book sold, £4 of the £18.95 price (approximately $7.95 out of $37) is set aside for conservation.
BirdLife International announced today that it has received the first of the proceeds from the 2008 edition of the book. Editor Erik Hirschfeld presented a check for £4,000 (approximately $7,950) to Mike Rands, BirdLife's CEO, to mark the sale of 1,000 copies.
The money goes to BirdLife's Preventing Extinctions Programme for the protection and conservation of the 189 species listed as Critically Endangered and profiled in the book.
"It is really satisfying to see what a success the Rare Birds Yearbook has become. This money represents an important contribution to the Preventing Extinctions Programme," Rands said.
"I'm thrilled to be able to hand over what is hopefully the first of many checks," Hirschfeld said. "This is a project that is trying to put itself out of business by helping to save Critically Endangered species. But with 189 species currently listed as Critically Endangered we still have a long battle ahead of us." — M.M.